Phases

  • Understanding Democracy: “Saving democracy is central to Biden’s campaign messaging. Will it resonate with swing state voters?” AP, 2/17/24

    Phase 1 research will uncover a better understanding about how voters see the current state of democracy, what democracy means to them, and what it means to be engaged and motivated to participate in the process.

    March – May

    Voter Survey of Swing States (PA, MI, WI, AZ, GA, NV)

    Latino Voter Focus Groups (NV)

    Latino Voter Poll (NV):

    Note: These projects will include a focus on faith

    Black Voter Focus Groups (MI & GA)

    Black Voter Poll (MI & GA):

    Note: These projects will include a focus on immigration

    AI Deep Listening (MI)

    Creative Content Center Production:

    Note: Democracy-focused organic content creation + distribution. Minimum of 10 videos

    Voter Survey of Swing States (PA, MI, WI, AZ, GA, NV)

    Note: Re-test messages with creative center content

  • Understanding Freedom: the March for Jobs and Freedom Continues

    Phase 2 research will explore how voters handle financial hurdles in their daily lives, how they feel about economic policies in their communities and nationally, and what is holding them back from achieving financial freedom.

    June - August

    Voter Survey of Swing States (PA, MI, WI, AZ, GA, NV)

    Voter Survey of 18 Swing Congressional Districts

    Latino Voter Focus Groups (AZ)

    Latino Voter Poll (AZ)

    Note: These projects will include a focus on new ideas to build an agenda for the future

    Black Voter Focus Groups (WI)

    Black Voter Poll (WI)

    Note: These projects will include a focus on new ideas to build an agenda for the future

    Metaphor Elicitation Deep Listening (PA)

    Creative Content Center Production

    Note: Jobs & Freedom-focused organic content creation + distribution. Minimum of 10 videos

    Voter Survey of Swing States (PA, MI, WI, AZ, GA, NV)

    Voter Survey of 18 Swing Congressional Districts

    Note: Re-test messages with creative center content

  • Future: The agenda for Democracy and Freedom

    Phase 3 will develop a Future Agenda that motivates voters to be active members of their communities and our democracy. Phase 3 research will expand upon the ideas crafted from Phase 1 and Phase 2, as well as other community building efforts.

    September - December

    Voter Survey of Swing States (PA, MI, WI, AZ, GA, NV)

    Voter Survey of 18 Swing House Districts

    Southern Black Voters (LA, AL, MS, SC)

    Ongoing Research:

    Throughout the year, we will conduct consistent polling in key states and districts to track engagement and voter behavior that may shape 2024 and the future of our democracy.

    March – December:

    Voter Survey (MI, WI)

    Voter Survey (PA, OH)

    Voter Survey (AZ, NV)

    Voter Survey (GA, NC)

    Voter Survey (FL, TX)

    Note: State-specific survey goal is 10 polls (each group 2 times)

Our Research Team

  • Future Majority

    has studied more than 30 million data points from 205,000+ unique voters. The Future Majority team has built one of the most comprehensive data sets on how American voters feel about the issues, their leaders, and their own lives.

  • Brilliant Corners

    is a nationally and internationally respected democratic polling firm. Founded by Cornell Belcher in 2001, one of the premier strategists in democratic politics, brilliant corners conducted extensive work, including groundbreaking efforts on behalf of the Democratic National Committee, which culminated in its widely successful 50 state strategy. As lead pollster for the DNC, brilliant corners was instrumental in expanding the electorate and provided the foundation for the historic gains of the 2008 presidential election.

  • Change Research

    provides fast, accurate, and affordable public opinion polling. The dynamic sample model offers deeper, richer, and more frequent data collection for large races and organizations. Change Research has conducted over 800 polls to date for campaigns, media, and causes at all levels and budgets, surveying nearly 2 million people.

  • Worthy Strategy Group

    supports worthy causes, doing work that makes a positive difference in the world with the best behavioral science research and strategy. The WSG research methods ask the tough questions and going deeper to uncover the root cause of what’s happening while assembling strategies that move the needle.

  • Bendixen & Amandi International (B&A)

    is a full-service public opinion research and communications consulting firm. B&A’s research capabilities include conducting live operator telephone polling, focus groups, executive interviews, door-to-door interviewing, economic impact studies, hard to reach populations and multilingual research in more than 30 languages. B&A is also regarded as the nation’s premier consulting, strategic messaging, and opinion research firm when it comes to multi-lingual and multi-cultural research with a particular expertise and experience regarding the U.S. Latino electorate and population.

  • Veriphix

    technology automates new behavioral science research methodologies, enabling us to remove the noise of social signaling and cultural influence to reveal what groups of people believe. The new Veriphix platform Belief3 has eliminated all the inefficiencies and inaccuracies of social listening and qualitative research and replaced them with fast, cost efficient and accurate data that will transform the way companies create products, engage with their customers, and build thriving employee cultures.